Identity for Clothesline Media.
This is for a video production studio. The studio has a strong focus on genuine storytelling, so throughout the branding process, as we went deeper and deeper, I picked up on the studio owner mentioning his strongest memories of storytelling were at the clothesline with his mother. I asked if he could get his mother to jot down some handwriting samples and from that batch, I found one that would suit the brand perfectly. I vectorize the type, thickened the letters, cleaned up some curves, and then we had exactly what we were searching for.