Game Changers

Category
Branding, Logo Design, Typography

Game Changers

The challenge was to create a full set of campaign materials for Halifax Partnership‘s youth retention program, Game Changers. We kept the creative simple, modern, and bold, with a focus on the many benefits of hiring youth, including their lack of ties and ability to travel, technology being second nature, easy to train without being set in their ways, and endless potential.

Assets included billboards, newspaper ad campaigns, bifold brochure, magazine ads, digital ads, executive summary, and eleven 40″ x 60″ posters.