Bay Wealth was started by a group of friends and partners with original ties to Digby, Nova Scotia—a classic example of a small town. They’re a firm owned & operated by real people.
The first thing we focused on was to make sure the brand was clean and modern but still retained its local and Nova Scotian roots. The logo we created is a visual combination of a package, a hint of the Nova Scotian flag, and an energetic swoop. Combined, their new brand conveys quality, professionalism, and dependability while remaining distinctly Nova Scotian. We went with a muted, almost vintage colour palette to bring in friendliness, timelessness, and approachability and to replace their previous bold, dark palette. This suits the employees and the owner much better—they’re easy to talk to and they want to make sure you’re getting the service you deserve.